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Privacy Policy

1. Who we are

Serein Ritual (“we”, “us”, “our”) is the data controller for personal data collected via sereinritual.com.
Contact: sereinritual@gmail.com

2. Personal data we collect

Depending on how you use our site, we may collect:

  • Identity & contact data: name, email, phone number

  • Order data: delivery address, items purchased, order history

  • Payment data: payment tokens/confirmation from payment providers (we do not store full card details)

  • Support messages: emails, chat messages

  • Technical data: IP address, device info, browser, cookies/analytics (where consented)

3. How we use your data (purposes)

We use your data to:

  • Process and deliver your orders

  • Provide customer support

  • Send order updates (transactional emails)

  • Improve our website and customer experience

  • Send marketing (only where allowed, and you can opt out anytime)

4. Lawful bases (UK GDPR)

We process personal data under one or more lawful bases, including:

  • Contract: to fulfil your order and provide customer service

  • Legal obligation: record-keeping, compliance

  • Legitimate interests: improving our services, preventing fraud

  • Consent: cookies/analytics/ads where required, and certain marketing preferences

5. Sharing your data

We may share necessary data with:

  • Payment providers (eg, Stripe)

  • Shipping carriers and fulfilment partners

  • Website and analytics providers (only where consented for non-essential cookies)

  • Customer support tools

We never sell your personal data.

6. International transfers

Some service providers or fulfilment partners may process data outside the UK. Where this happens, we use appropriate safeguards designed to protect your information.

7. Data retention

We keep personal data only as long as necessary for the purposes above, including legal and accounting obligations.

8. Your rights

You may have rights to:

  • Access your data

  • Correct inaccurate data

  • Request deletion (where applicable)

  • Object to processing in certain situations

  • Withdraw consent (eg, for marketing/cookies)
    You also have the right to complain to the UK regulator (ICO).

9. Marketing preferences

You can opt out of marketing emails at any time using the unsubscribe link or by contacting us.

10. Security

We use appropriate technical and organisational measures to protect personal data.

11. Children

Our website is not intended for children and we do not knowingly collect personal data from children.

12. Contact

For privacy questions, contact at Contact Us

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